Wednesday, 12 October 2011

Analysis of Music Video - Brand New Day - Joshua Radin




This video is mainly narrative with performance too. It follows a young man who is playing his guitar and singing, but is told he isn't allowed to play on his apartment steps. The video follows all the unfortunate things that happen to him after that before he finally ends up back where he started.
The lyrics are all about starting a new day and knowing that things will be okay today. This contrasts with the video as this man's day does not go very well at all. Everytime he recovers from one thing something else bad happens to him and he suffers again. Despite this, the video is upbeat and humorous in a way. Even though the man is having loads of bad things happen to him, he smiles all the way through the video, which could be because of the song.
I think the song and the video's main messages are that lots of bad things might happen today, but there's always going to be a brand new day to make things better.
The artist's 'image' is reinforced by this video as his type of music is kind of acousticy, laid-back music and in this he is always holding his guitar, which is a kind of stereotype of that kind of music. Another thing that reinforces this 'image' is that he is always smiling and he never lets things get him down.
I like the parellism of this video as he ends up on the same steps he started on, which shows that things will happen all over again and supports the message of the song that there will always be a new day and things will always start all over again.